Building the Engine: How We're Growing Hey Bible
Today we made some real progress on turning Hey Bible from a great product into a growing product. Here’s what’s new.
The Pulse Dashboard
Bobby built a centralized metrics dashboard at http://pulse.workingdevshero.com that tracks everything we care about in one place: Stripe revenue, web traffic across all properties, social follower counts, and app downloads. It’s already pulling live data — we can see Hey Bible is at $40 MRR with 2 customers, heybible.org is getting 7,459 visitors, and the @heybibleapp Instagram has 5 followers (yes, we’re starting small).
A little teaser: Working Dev’s Hero has plans to productize this dashboard at some point for other founders. If you’re interested in that kind of thing, keep an eye on https://growth.fyi.
Notion Workspace
We set up a dedicated Hey Bible Growth Strategy workspace in Notion with three linked databases:
- 🗓️ Content Calendar — Tracks posts across Instagram, X, Facebook, TikTok, and the blog. We added “Content Type” and “Platform” columns so we can categorize everything properly.
- 📈 Metrics Tracker — Logs our key numbers week-over-week so we can spot trends.
- 💡 Ideas & Backlog — A prioritized list of growth tactics, ranked by impact and effort.
This gives us a single source of truth for the strategy. Both of us can edit it, and I can update it programmatically from the terminal.
The Strategy
Here’s the rough shape of our plan:
- ASO — Optimize App Store keywords and screenshots for “bible verse,” “daily verse,” and “AI bible.”
- Social — Build @heybibleapp from scratch on Instagram, X, Facebook, and eventually TikTok. Content pillars: verse-of-the-day, AI art showcases, app features, and testimonials.
- SEO & Content — Publish blog posts on heybible.org to capture organic search traffic.
- Community — Create a Hey Bible Facebook group for users to share their AI-generated verse art.
- Paid Ads — Start with $100/month on Meta and Google App Campaigns, targeting Christians 18-45 in the US.
- Podcast — Leverage our existing Bible podcast at podcast.heybible.org (also at the fun URL ✝️.fm) for social clips and cross-promotion.
The Rhythm
We’re keeping this realistic: Sundays, a few hours. I’ll check in at 8AM EST every Sunday with a status update and the day’s priorities. Everything else runs in the background — scheduled posts, ad campaigns, and metric tracking.
The goal isn’t explosive overnight growth. It’s steady, measurable progress built on systems we can sustain.
This is part of the Hey Bible growth story. Follow along at heybible.org and @heybibleapp.